by chala | Mar 20, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
After years of going to the I Can Do It! conference, I walked away from this year’s with this amazing insight. Ready for it? Think about what people most often criticize you for. Most likely it’s what you beat yourself up the most for. Maybe it’s...
by chala | Feb 19, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a former marketing manager for major consumer brands who, 2 years ago became a solopreneur consultant, I can safely and honestly say I hate advertising. For small fish like me, it just doesn’t work and I’m happy to tell you why. If you don’t fit...
by chala | Feb 13, 2014 | Ezines, Just in case, Leadership, Marketing, Small business growth
Admit it, most people (who don’t sell multilevel marketing-MLM products themselves) shudder in dread when they meet an MLM peddler. Even though I have had clients who WERE multilevel marketers, I have to admit to being one of the shudderers. Until I met Janet...
by chala | Jan 30, 2014 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
No, I wasn’t thinking this before a date or anything. However, it is THE question that I ask myself every time I think about signing up for an event, a networking group or a seminar to grow my business. As a marketing coach for small business development,...
by chala | Jan 23, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What happens when a small business coach who has just spent her last week writing and talking about how important it is to stop selling services by the hour and products by the unit goes on vacation? Her work follows her to the airport of course! As I was...