by chala | Aug 18, 2020 | Marketing
One of my favourite former clients called me and her partners to a meeting to get my opinion this week. They had a hot new product related to covid safety on their hands and were dying to close the many leads in the pipelines. But the political climate was proving too...
by Chala | Apr 24, 2019 | Marketing
A few weeks ago, I had the privilege of speaking at a Procurement Conference. This is where small businesses are paired up in various forms of meetings with large corporate buyers. My topic was called “Twinning Your Competition: Why 86% of Buyers Can’t See...
by chala | Nov 4, 2017 | Marketing
I often hear the complaint from businesses that they just can’t reach that hard-to-reach buyer. Having purchased services for giant brands for the past 20 years, I thought I’d share the advice I share with my clients around this very painful...
by chala | Mar 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and...
