by chala | Sep 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the...
by chala | Sep 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
You think you’re a hot shot online? Think again, in Abigail Tracy ‘s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small...
by chala | Sep 11, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T...
by chala | Aug 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Come on, fess up–did this email headline get your interest? Well, hopefully if you’re reading this it did. I’m also guessing that you’re a fairly busy person, drowning in emails. In the sea of emails, you might be asking yourself “what...
by chala | Aug 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article...
