by chala | Oct 1, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Marketers are silly people anyway. They have to marry creativity with the bottom line. They have to entertain and educate and solve problems. So is it surprising that they’ve created silly phrases and that there are only 8 of them? Geoffrey James from Inc....
by chala | Sep 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the...
by chala | Sep 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
You think you’re a hot shot online? Think again, in Abigail Tracy ‘s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small...
by chala | Sep 11, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T...
by chala | Aug 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Come on, fess up–did this email headline get your interest? Well, hopefully if you’re reading this it did. I’m also guessing that you’re a fairly busy person, drowning in emails. In the sea of emails, you might be asking yourself “what...
