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Branding Lessons from the Oscars

by chala | Feb 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are...

Should You Be Anti-Valentine's?

by chala | Feb 14, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to literally throw up like my 3 year old did last night at daycare...

Spend Money to Make Money

by chala | Jan 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don’t have enough sales to justify the spend. They want to get some clients in the door before committing to a 6...

My Surprising New Year’s Resolutions

by chala | Jan 9, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

Yup, I’m an entrepreneur and for me, it’s that time of year when everything is fresh and exciting. It’s also that time where everything seems do-able and fun. So here’s my crack at a list of my 2013 resolutions. 1.       Get on TV To my everlasting...

5 Ways to Prepare for Next Year

by chala | Jan 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as...
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