by chala | Sep 20, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to...
by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...
by chala | Sep 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just...
by chala | Sep 7, 2012 | Ezines, Leadership, Marketing, Small business growth
When you’re a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn’t...
by chala | Sep 5, 2012 | Ezines, Marketing, Small business growth
I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to...
