by chala | Dec 14, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It...
by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
by chala | Dec 7, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients’ attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1. Get to...
by chala | Dec 5, 2012 | Just in case
Bet you didn’t even know that when you’re measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are...
by chala | Dec 4, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Money is truly oxygen in our world and especially in the world of a small business. When I started my small business marketing consulting practice 1.5 years ago, I had saved up only $15K for startup costs and emergencies. Luckily, I have barely touched that money and...
