by chala | Jun 22, 2012 | Ezines, Marketing, Small business growth
As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do business...
by chala | May 23, 2012 | Ezines, Marketing
You know what they say about first impressions right? Imagine going on a blind date wearing your mother’s clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)…...
by chala | Apr 18, 2012 | Ezines, Inspiration
I saw Oprah live for the first time in my life this week in Toronto. Bucket list anyone? People (mostly women) were lined up for blocks and blocks. Parking lots around the venue were full. The radio was talking about the traffic jams caused by the event. Once I got...
by chala | Jan 20, 2012 | Ezines, Marketing
Experiencing High Anxiety when you think about picking a Niche? What exactly is Niche-Phobia, you ask? It’s when you start sweating from every orifice once someone tells you that to get more clients, you need to market to one specific client group (e.g. overworked IT...
by chala | Nov 1, 2011 | Leadership
Do you remember something called the ‘Bell Curve’ from your school days? When applied to work performance, it basically means that most people (68%) are in the middle and have average quality of work while 16% are high performers and naturally the other...
