by chala | Feb 19, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a former marketing manager for major consumer brands who, 2 years ago became a solopreneur consultant, I can safely and honestly say I hate advertising. For small fish like me, it just doesn’t work and I’m happy to tell you why. If you don’t fit...
by chala | Feb 13, 2014 | Ezines, Just in case, Leadership, Marketing, Small business growth
Admit it, most people (who don’t sell multilevel marketing-MLM products themselves) shudder in dread when they meet an MLM peddler. Even though I have had clients who WERE multilevel marketers, I have to admit to being one of the shudderers. Until I met Janet...
by chala | Jan 30, 2014 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
No, I wasn’t thinking this before a date or anything. However, it is THE question that I ask myself every time I think about signing up for an event, a networking group or a seminar to grow my business. As a marketing coach for small business development,...
by chala | Jan 23, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What happens when a small business coach who has just spent her last week writing and talking about how important it is to stop selling services by the hour and products by the unit goes on vacation? Her work follows her to the airport of course! As I was...
by chala | Jan 14, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If the title of this blog post got your notice, you might have at one point in your life been turned off and even offended by a person selling something. That person could have even been me who nauseated you! I used to feel exactly the same way. Now I know why and...
