Email address – Marketing Strategy for B2B Companies

Why Your Email Address Is Turning Me Off

chala November 6, 2013 Business and Economy, Chala, Coaching, Communication, Consulting, Email address, Entrepreneur, Facebook, Google, LinkedIn, Login, Marketing, small business growth, small business marketing, Twitter, YouTube

Small Business Month was so busy for me that I found myself handling a really high amount of new business cards recently. In fact, I added so many new email addresses to my personal database through public speaking, conference coaching and networking events that I started noticing something very strange about the business cards I… continue reading »

What Your Email Address Really Says About You

chala September 5, 2012 BlackBerry, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Customer, Email, Email address, Entrepreneur, Facebook, List Management, Mail, Marketing and Advertising, Microsoft, Small business, small business growth, small business marketing, Startup company, Startup.com, Toronto

I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to project their personality in… continue reading »

5 Emails You Should Never Send

chala July 4, 2012 Brand, branding, Business, Chala, Coaching, Communication, Conflict resolution, Consulting, E-mail spam, Email, Email address, Email marketing, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business marketing, Target market, Time management, Toronto, Twitter

I’m (fortunately) not old enough to have started my working life before the invention of the internet. In those times, I don’t know if people spoke to each other more before email but I’ve lived every facet of every interesting interaction on email during my 20 years of professional life. Here is a great article about… continue reading »

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