Employment – Marketing Strategy for B2B Companies

5 Ways to Set a New Company Up for Success

chala November 20, 2012 Business, Chala, Coaching, Communication, Consulting, Customer, Employment, Entrepreneur, FreshBooks, Small business, small business growth, small business marketing, Toronto, Workplace jargon

It was only last August one year ago that I left my big corporate job to become an entrepreneur. I really could’ve used this advice back then and actually did implement some of these suggestions to success. If you’re a small business owner who wants to grow, see if any of the below can help… continue reading »

8 Mistakes to Avoid When Starting a Business From Home

chala November 6, 2012 Business, Chala, Coaching, Communication, Dining room, Employment, Entrepreneur, Facebook, LinkedIn, Small business, small business growth, small business marketing, Telecommuting, Twitter

At my coach’s workshop for growing our small businesses, I was shocked to hear that some home based entrepreneurs are watching The Young and The Restless. That’s when I had to really acknowledge myself for not even having enough time to eat lunch or to pee during the day from being so busy working both… continue reading »

Entrepreneurs peeing their pants

chala August 23, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, YouTube

If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am contributing a chapter called The Anxious Small… continue reading »

Land your dream job

chala July 23, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Employment, Facebook, finding a job, Image, Interview, landing a job, LinkedIn, Management, Marketing, McDonalds, Nike, Presentation, Question, Richard Branson, Sales, Social media, Social network, Starbucks, Twitter

Brand yourself like a small business When you find yourself swimming in a sea of candidates competing for the same job as you, now you know exactly what it feels like to be a small business that’s trying to grow. Why brand? Used by ancient Egyptians 3000 years ago in farms to distinguish one cow… continue reading »

5 Emails You Should Never Send

chala July 4, 2012 Brand, branding, Business, Chala, Coaching, Communication, Conflict resolution, Consulting, E-mail spam, Email, Email address, Email marketing, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business marketing, Target market, Time management, Toronto, Twitter

I’m (fortunately) not old enough to have started my working life before the invention of the internet. In those times, I don’t know if people spoke to each other more before email but I’ve lived every facet of every interesting interaction on email during my 20 years of professional life. Here is a great article about… continue reading »

How to have the "ugly" performance conversation

chala November 1, 2011 Business, Consulting, Employment, Human resources, Management, Performance management, PRWEB, Testing and Evaluation

Do you remember something called the ‘Bell Curve’ from your school days? When applied to work performance, it basically means that most people (68%) are in the middle and have average quality of work while 16% are high performers and naturally the other 16% are low performers. “We fire all our low 16%” laughingly said… continue reading »

Make them weep!

chala October 14, 2011 Business, Chala, Employment, Management, Shareware, Shopping, Tim Horton, Windows

You might be surprised to hear that I advise my clients to make their teams cry. As often as possible. That’s right, what I want for everyone is to actually experience what I have in giving the right kind of unexpected and well deserved acknowledgement to a member of their own team in a way… continue reading »

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