Companies Don't Buy a Service, They Buy An Expert


If you’re selling a service to other companies and are under the illusion that they are looking simply to buy your services to fill a need, get in line. There are a million other people they can buy from. In fact, one of my earlier posts is about the crazy fact that 86% of buyers… continue reading »

3 Words That Create Instant Credibility

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A lot of the work I do with my clients around branding and marketing themselves is around authenticity and transparency. I often talk about how attractive it is when you, the small business owner is up front and honest with people. When it comes to credibility-building, the three most powerful words in the English language… continue reading »

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