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Turn Customers Into Your Best Salespeople: 4 Tips

by chala | Feb 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...

A Lesson in Crisis Communication From Beyonce

by chala | Feb 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m not American nor am I a sports fan but I’m a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don’t know if you were aware of the pr crisis that Beyoncé faced when it was found out that she...

Suck At Keeping Your Word? You Could Be Losing Customers

by chala | Jan 24, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what he’ll...

Lunch Meetings: 5 Reasons They Work

by chala | Jan 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking along the same lines. Here are some compelling reasons to...

Is Your Personality Attracting Customers?

by chala | Jan 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers.  The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...
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