by chala | Sep 5, 2012 | Ezines, Marketing, Small business growth
I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to...
by chala | Aug 29, 2012 | Ezines, Inspiration, Marketing, Small business growth
Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1...
by chala | Aug 29, 2012 | Ezines, Inspiration, Just in case, Marketing, Small business growth
I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that...
by chala | Aug 27, 2012 | Ezines, Inspiration, Leadership, Small business growth
I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress,...
by chala | Aug 23, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am...
