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How to Break Bad News to Clients

chala , , , , , , , , , , , ,

Giving bad news to anyone sucks but to a client for a growing small business who holds your pay cheque and referrals in their hands, it could be downright scary. My fave marketing guru Sam Horne says the best way to handle a screwup is to ride A-train: Acknowledge, Apologize and Act. So it’s about… continue reading »

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