by chala | Jan 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say… 1. Excuse me, you have something black in your teeth This one killed me as I got into my car...
by chala | Dec 19, 2012 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I have holidays on the brain. I’ve picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it’s not a hard sell...
by chala | Dec 14, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It...
by chala | Dec 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why...
by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
