LinkedIn – Page 3 – Marketing Strategy for B2B Companies

How I Was Lied To For A Sale-Genius Strategy Or Corrupt?

chala September 25, 2013 branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, Gift, Jamaica, LinkedIn, Marketing, Marketing strategy, Small business, small business growth, small business marketing, Turtle, Twitter, YouTube

Ever tell a lie to sell something? Well, what if that were your ENTIRE sales and marketing strategy? Let me explain…Just about everybody in the free world knows that I was recently vacationing in sunny Jamaica. Here’s what happened on our way back from the touristic Dunn’s River Falls. Giving Is Receiving Both my husband… continue reading »

How NOT To Turn A Coffee Date Into A Client

chala September 11, 2013 branding, Business, Business plan, Chala, Coaching, Coffee, Coffee Date, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, small business growth, small business marketing, Starbucks, Twitter, YouTube

Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T WORK that I’ve run into over the past year…. continue reading »

How to Engage Customers on a Dime

chala August 27, 2013 Advertising, branding, Business, Business and Economy, Chala, Coaching, Communication, Consulting, Earned media, Entrepreneur, Facebook, LinkedIn, Marketing, Small business, small business marketing, Social media, Twitter

One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free… continue reading »

Why Can’t I Make More Money?

chala August 22, 2013 branding, Business, Business plan, Cancer, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing plan, small business growth, small business marketing, Target audience, Twitter

I’ve been conference coaching for the past 2 days at a conference with 3000 attendees. This is where I, along with a team of other coaches do one on one coaching in 15 minute segments. Here’s the kicker: the sentiment I heard from most small businesses I spoke to was the fact that they were… continue reading »

No Two Nightmares Are Alike

chala August 13, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Dream, Entrepreneur, Facebook, LinkedIn, Marketing, Marketing and Advertising, Nightmare, Small business, small business growth, small business marketing, Twitter

At a recent small business conference I went to, the speaker was the hugely successful, good looking and filthy rich owner of a Mexican fast food franchise that was setting growth records in his industry. A business strategy consulting company in the audience asked him what the number one challenge in his business was. His… continue reading »

Business Not Growing? Take a Look at Your Calendar

chala August 7, 2013 branding, Business, Calendar, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, small business growth, small business marketing, Social media, Social network, Twitter

Busy is the new black. We are almost hilariously competing with each other for how much busier we are compared to the next gal. Last time I looked though, busy certainly didn’t translate into leads or sales. As a small business marketing coach, I gave this idea some thought and here are some key things… continue reading »

'Your Logo Looks Like a Toilet'

chala July 29, 2013 Brand, branding, Business, Chala, Communication, Entrepreneur, Facebook, LinkedIn, Logo, small business growth, small business marketing, Toilet, Twitter, University of California

When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the bottom of a toilet. The incident went so far as to inspire a whole signature campaign to stop… continue reading »

Be a Stalker

chala July 25, 2013 branding, Business, Chala, Communication, Consulting, Entrepreneur, Facebook, Griffin, Griffin Technologies, LinkedIn, Metric Labs, small business growth, small business marketing, stalk, Twitter

When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried every warm contact they had but simply couldn’t reach the CEO. Finally in a last ditch attempt, they sent a LinkedIn connection request to the… continue reading »

Never Miss an Update