marketers – Marketing Strategy for B2B Companies

58% Marketers Don’t Know Their Target

Chala December 15, 2022 marketers

Have you been wracking your brain about why your marketing ROI is in the toilet? Wonder no more…Hubspot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name and location. Less than half knew about their interests, purchasing history, buying decision tree or where and how they consumed… continue reading »

Now Marketers Know When You're Lying

chala February 5, 2019 marketers, neuromarketing

I’ve long told you that buyers are liars. Here you can read my previous post about it. But now they’re busted. There’s now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they’re still lying. Neuromarketing The Tattle-tale A hilariously (I thought so but then… continue reading »

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