Marketing and Advertising – Page 2 – Marketing Strategy for B2B Companies

Marketing Strategies for the Future

chala March 15, 2013 Brand, Business, Customer, Disney's Fastpass, Marketing, Marketing and Advertising, Marketing strategy, small business growth, small business marketing, Starbucks

As a brand marketing coach for small businesses, my number one job is to drag my clients out of the past perception of what marketing was into the future. I’m even writing a book about it called “Gentle Marketing”. It’s all about attraction, gratitude and giving without expecting anything in return. Here are some other… continue reading »

The New Rules for Marketing

chala March 4, 2013 Brand, branding, Business, Business plan, Buyer, Communication, Consulting, Consumer, Internet marketing, Management, market, Marketing, Marketing and Advertising, small business growth, small business marketing, USMLE Step 1

I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and how to effectively get your message out to your customers. Here… continue reading »

Co-Marketing: Twice as Nice or Double the Trouble?

chala January 17, 2013 Business, Co-marketing, Cross-promotion, Internet marketing, Marketing, Marketing and Advertising, Partnership, Small business, small business consulting

I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different products, client lists, marketing approaches or reputations. To protect your business, put… continue reading »

Spend Money to Make Money

chala January 10, 2013 Advertising, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, make money online, makemoney, Marketing, Marketing and Advertising, marketing consultant, Revenue, small business marketing, YouTube

One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don’t have enough sales to justify the spend. They want to get some clients in the door before committing to a 6 month coaching contract. What this article so… continue reading »

How Original Are You?

chala September 12, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Online Communities, Small business, small business growth, small business marketing, Social media, Social network, Twitter

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real question is whether you strategically capitalize on this uniqueness in… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

chala September 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Canada, Communication, Consulting, Customer, Digital economy, Entrepreneur, Facebook, LinkedIn, market, Marketing, Marketing and Advertising, Question, Small business, small business growth, small business marketing, Social media, Social network, Target market, Twitter

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

What Your Email Address Really Says About You

chala September 5, 2012 BlackBerry, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Customer, Email, Email address, Entrepreneur, Facebook, List Management, Mail, Marketing and Advertising, Microsoft, Small business, small business growth, small business marketing, Startup company, Startup.com, Toronto

I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to project their personality in… continue reading »

Best Sales Advice From a Martial Arts Master, Navy SEAL& More

chala September 4, 2012 Brand, branding, Business, Business plan, Coaching, Communication, Consulting, Entrepreneur, Management, Marketing, Marketing and Advertising, Martial arts, Navy, Navy SEAL, Richard Machowicz, Self-defense, Small business, small business growth, small business marketing, Tim Larkin, United States, United States Navy SEALs

While I’m not a fan of war, I am a fan of the discipline and superior training of the Navy SEALs. So when I saw this article about how the author related small business sales success to learnings from the SEALs, I had to share. Here are some of the lessons 1. Always Be Ready My… continue reading »

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