Marketing and Advertising – Page 3 – Marketing Strategy for B2B Companies

The Stupefying Simple Way to Pick Your Niche

chala August 29, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, experience background, Facebook, leadership coaching, LinkedIn, Management, Marketing, Marketing and Advertising, Question, Sales, Small business, small business growth, small business marketing, small business owner, Social media, Social network, Target market, Time management, Toronto, Twitter

Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

chala AOL, Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Customer, Entrepreneur, Facebook, Google, IBM, LinkedIn, Management, Marketing, Marketing and Advertising, Sales, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, Uniform Resource Locator, Yahoo

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

Entrepreneurs peeing their pants

chala August 23, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, YouTube

If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am contributing a chapter called The Anxious Small… continue reading »

5 Lessons From Oprah's Startup

chala August 16, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Entrepreneur, Facebook, Harpo Productions, LinkedIn, Management, Marketing, Marketing and Advertising, Oprah, Oprah Winfrey, Oprah Winfrey Show, Sales, Small business, small business growth, small business marketing, Social network, Target market, Time management, Toronto, Twitter

Can’t resist re-quoting an article when it has to do with my hero Oprah. When I saw her in person at her Toronto show, she talked a little about the OWN pains and how she had ‘a little show to run’ at the time of its start. Here are a few lessons for other startups… continue reading »

5 Tips to Help Your Marketing Messages Sing

chala August 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Facebook, Linguistics, LinkedIn, Management, market, Marketing, Marketing and Advertising, Mobile phone, New York City, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Social Sciences, Target market, Time management, Toronto

Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately and telling them that you can help them. How do you do it effectively, here’s an article with some very valid points: 1. Clarify thoughts. Can you describe your product or service… continue reading »

Your Story Is Your Marketing Strategy

chala May 25, 2012 Business, Facebook, LinkedIn, Marketing, Marketing and Advertising, Marketing strategy, Small business, small business growth, small business marketing, Twitter

When you’re a small business, you ARE your business. So to market it properly, you need to engage your clients’ hearts and minds with the wonder of who you really are. Here’s a great article about that: Tell your company’s story. Everyone likes to know the story behind the story, especially when there is an… continue reading »

Why an Amazing Logo is More Important to a Startup

chala May 23, 2012 branding, Business, Coaching, Consulting, Design, Facebook, LinkedIn, Logo, Marketing and Advertising, small business growth, small business marketing, Twitter, Web design

You know what they say about first impressions right? Imagine going on a blind date wearing your mother’s clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)… Read below for really good tips on how to get a… continue reading »

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