by chala | Dec 17, 2019 | podcast, Polish My Pitch
Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing “I...
by chala | Nov 5, 2019 | podcast, Polish My Pitch
Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private...
by chala | Feb 22, 2019 | Marketing
As I drove by another bus shelter ad with a realtor’s giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...
by chala | Oct 4, 2018 | Marketing
What the heck am I going on about now, you ask? Well, so many new clients say to me “I’ve tried it all, Chala. SEO, new website, expensive magazine ad, FaceBook advertising, outsourced LinkedIn content guy from the Philippines, call centres to do cold...
by chala | Sep 20, 2016 | Marketing
I am the least political person I know. I can’t help it, the topic bores me. Also, I’m Canadian so I have less of a vested interest in the recent elections in the US. However, as a business owner, this guy Trump’s marketing really rings my bell....
