by chala | May 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t...
by chala | May 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give you...
by chala | Apr 23, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I was exhausted. I had worked non stop talking to clients all day and still had an article to write AND a networking event that night to go to. I was also nursing a cold. At that moment I understood that I was standing at the precipice of a decision. An even bigger...
by chala | Apr 17, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
You are human (right?) and while as an entrepreneur you help solve your clients’ pain, sometimes you are also in pain. Sometimes, that pain that you make your living helping clients with is also, for a brief moment in time, your pain. Do you feel like a fraud...
by chala | Apr 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth, Videos
Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview...
