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3 Wrong Ways To Pick Your Niche

3 Wrong Ways To Pick Your Niche

I’ve recently had the pleasure of exploring working with a prospect who was in need of a niche to differentiate his new consulting business. The prospect was a strategic thinking former CEO of several successful startups that he’d built to 7-figures. He...
Super-Niching a Giant

Super-Niching a Giant

I’ve been asked to do a training for giant sized B2B companies that have close to a Billion Dollars in revenue about helping their sales grow. Of course, the only thing I’m always talking about over and over, year after year is the whole concept of...
How Having a Niche Can Save You In a Recession

How Having a Niche Can Save You In a Recession

What does having a really clearly defined narrow niche in both what industry you target and what specialty you offer have to do with thriving in a recession? The short and surprising (not to me) answer is EVERYTHING.Here’s why: Price Cutting When a business is...
When Your Beliefs Box You Into A Niche

When Your Beliefs Box You Into A Niche

Beliefs are thoughts you keep thinking every day. That doesn’t sound like a bad thing that can ‘box’ you into anything now does it? Unfortunately beliefs are THE ONLY thing that keep us from bigger success and living our true potential. In the last...