by chala | Sep 25, 2012 | Ezines, Inspiration, Leadership, Small business growth
It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all...
by chala | Sep 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real...
by chala | Jun 29, 2012 | Ezines, Small business growth
Who knew manners mattered more than any other sales technique known to man or woman kind? Read on to this story which illustrates something that is so common nowadays that I’d like all those reading the article to take a second look at how their manners...
by chala | Jun 22, 2012 | Ezines, Marketing, Small business growth
As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do business...
by chala | May 28, 2012 | Ezines, Inspiration, Leadership
Remember killing yourself to do well in school? Well I don’t know about you but I did. My parents told us school was important. As a small business, this article makes some very good points about forgetting all that you learned in school! 1. If you only do what...
