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People Need What I'm Selling, Right?

chala

No buddy, they don’t. One of the most important things that I teach my clients is that, sadly, the world isn’t always looking to buy what they’re selling. It’s a low blow, a crushing disappointment and a bummer but there you have it. Why is that and what can you do about it, especially if… continue reading »

Why Slowly Building Trust To Sell Is a Crock

chala

“Chala, I didn’t ask for the next appointment in my meeting with the corporate¬†buyer because we’re just getting to know each other. That’s how I’ve always built trust with prospects” said my client who had hired me to double her sales and half her sales cycles. That’s when I realized that she’s not the only… continue reading »

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