small business consultant – Marketing Strategy for B2B Companies

Project a Successful Image: 7 Ways

chala February 8, 2013 Business, Conversation, English language, Facebook, LinkedIn, small business consultant, small business marketing consulting, Social media, Social network, Twitter

In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips below: 1. Look Good for Any Occasion Always dress one notch… continue reading »

3 Things You Wish People Would Say While Networking

chala January 2, 2013 Business networking, Facebook, LinkedIn, Online Communities, Professional network service, Small business, small business consultant, small business marketing consulting, Social network, Twitter

As a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say… 1. Excuse me, you have something black in your teeth This one killed me as I got into my car one night… continue reading »

How to Build Customer Loyalty in 2013

chala December 20, 2012 Business, Business Services, Customer, Customer experience, Customer Management, Customer service, Loyalty business model, Loyalty program, small business consultant, small business marketing consulting

Isn’t it the ultimate goal of every small business owner to make customers become slaves to their fashion. To have their clients tatoo their names? To become lifelong raving fans? Yes yes and yes. I really loved this very simple and short and kinda funny article about how to make that very thing happen. 1. Be more than… continue reading »

Why Shorter Is Sweeter (& Always More Efficient)

chala December 14, 2012 Business, Coaching, Consulting, Cooking, Entrepreneur, Facebook, LinkedIn, Online Communities, Small business, small business consultant, small business marketing, Social network, Twitter

I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It was pages and pages long. I kept scrolling… continue reading »

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