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Does this make me a tease? You be the judge!

by chala | Jul 9, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow?...

The Biggest Mistake I Ever Made

by chala | Jul 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business marketing coach, I talk about my mistakes all the time since I made so many of them since I want people to learn from them.  This one mistake I’m thinking about was so big that it kept me exhausted and starving in my business! Here it is—ready? I...

The Networking Mistake Most Entrepreneurs Make

by chala | Jul 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a reformed anti-networker. That’s because I had a horrible experience at my first networking event when the woman I tried to talk to accused me of trying to sell her and left the room. I’ve since come to understand the real power of networking....

Lessons from Paula Deen: How What You Say Can Damage Your Brand

by chala | Jul 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your...

How would you explain what you do to a 4-year old?

by chala | Jun 26, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

“If You Can’t Explain It Simply, You Don’t Understand It Well Enough” I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can’t simplify...
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