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Uncomfortable Marketing?

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If you feel sleazy and dirty when you think about marketing yourself, listen to this interview I did with Money Coach Flo Grunfelder about how to get over the discomfort of marketing and to joyfully connect with great paying clients. http://soundcloud.com/coachtactics/chat-with-flo-interview-with Most businesses fall into their marketing, no planning, no communication strategy. The secret is to… continue reading »

How Original Are You?

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What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality.  Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real question is whether you strategically capitalize on this uniqueness in… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

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Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

10 Dumb Sales Tactics to Avoid

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When you’re a small business owner trying to grow her business like me, you are selling 24/7 to everyone you meet all the time. At least it feels that way sometimes. So here are some really sound tips to avoid: 1. Answering Objections the Customer Hasn’t Surfaced Fix: Never start any sentence with “You may… continue reading »

The Stupefying Simple Way to Pick Your Niche

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  Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

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I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

7 Simple Ways to Relieve Stress Now

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I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress, parents not getting younger stress. You name it! Here in this… continue reading »

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