Target audience – Marketing Strategy for B2B Companies

Why Can’t I Make More Money?

chala August 22, 2013 branding, Business, Business plan, Cancer, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing plan, small business growth, small business marketing, Target audience, Twitter

I’ve been conference coaching for the past 2 days at a conference with 3000 attendees. This is where I, along with a team of other coaches do one on one coaching in 15 minute segments. Here’s the kicker: the sentiment I heard from most small businesses I spoke to was the fact that they were… continue reading »

Listen To My 'Gentle Marketing' Radio Interview

chala April 10, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, Online Communities, small business growth, small business marketing, Social media, Social Networking, Target audience, Twitter

Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming in May!) Listen to my hilarious radio interview with BizRadio and BizTV host David Wojcik on this topic of marketing on a shoestring… continue reading »

“The Terrified Networker”

chala October 14, 2011 Advertising and Marketing, Business, Chala, market, Social media, Social network, Target audience, Target market

I used to be a terrified networker–afraid of those milling crowds and round table breakfasts. How could a self confident professional speaker extravert like me be afraid? Here’s my story… My first networking experience scarred me for years. As a brand new coach, a networking seminar I attended taught me how to use a 30… continue reading »

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