Twitter – Page 3 – Marketing Strategy for B2B Companies

Why Can’t I Make More Money?

chala August 22, 2013 branding, Business, Business plan, Cancer, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing plan, small business growth, small business marketing, Target audience, Twitter

I’ve been conference coaching for the past 2 days at a conference with 3000 attendees. This is where I, along with a team of other coaches do one on one coaching in 15 minute segments. Here’s the kicker: the sentiment I heard from most small businesses I spoke to was the fact that they were… continue reading »

No Two Nightmares Are Alike

chala August 13, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Dream, Entrepreneur, Facebook, LinkedIn, Marketing, Marketing and Advertising, Nightmare, Small business, small business growth, small business marketing, Twitter

At a recent small business conference I went to, the speaker was the hugely successful, good looking and filthy rich owner of a Mexican fast food franchise that was setting growth records in his industry. A business strategy consulting company in the audience asked him what the number one challenge in his business was. His… continue reading »

Business Not Growing? Take a Look at Your Calendar

chala August 7, 2013 branding, Business, Calendar, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, small business growth, small business marketing, Social media, Social network, Twitter

Busy is the new black. We are almost hilariously competing with each other for how much busier we are compared to the next gal. Last time I looked though, busy certainly didn’t translate into leads or sales. As a small business marketing coach, I gave this idea some thought and here are some key things… continue reading »

'Your Logo Looks Like a Toilet'

chala July 29, 2013 Brand, branding, Business, Chala, Communication, Entrepreneur, Facebook, LinkedIn, Logo, small business growth, small business marketing, Toilet, Twitter, University of California

When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the bottom of a toilet. The incident went so far as to inspire a whole signature campaign to stop… continue reading »

Be a Stalker

chala July 25, 2013 branding, Business, Chala, Communication, Consulting, Entrepreneur, Facebook, Griffin, Griffin Technologies, LinkedIn, Metric Labs, small business growth, small business marketing, stalk, Twitter

When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried every warm contact they had but simply couldn’t reach the CEO. Finally in a last ditch attempt, they sent a LinkedIn connection request to the… continue reading »

Are You Jumping In To Your Marketing?

chala July 18, 2013 branding, Business, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, Marketing and Advertising, small business growth, small business marketing, Social media, Twitter, YouTube

I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber’s chairs in an abandoned hair salon, dusty stones lined along a chiropractic pain clinic storefront, the local Blockbusters I used to haunt obsessively when I was young and single and DVD… continue reading »

Big Presentation? 5 Rookie Mistakes to Avoid

chala July 15, 2013 Audience, branding, Business, Chala, Coaching, Communication, Consulting, Facebook, Information overload, LinkedIn, Public Speaking, small business growth, small business marketing, Twitter

It’s an unwritten rule that all rock stars, even really ugly ones (no names needed) get a lot of girlfriends simply because they’re rock stars. The same can be said of small business owners who public speak and getting clients. Any entrepreneur who speaks publicly about the solution they offer is establishing their credibility and attracting… continue reading »

4 Body Language Cues You Need to Know When Networking

chala July 11, 2013 BNI, Body language, branding, Business, Chala, Communication, Entrepreneur, Eye contact, Facebook, Facial expression, Ivan Misner, LinkedIn, small business growth, small business marketing, Twitter

Networking shmetworking. You need strong body language everywhere in your business: when you meet suppliers, potential clients. You even need it at weddings and bar mitzvahs for God’s sake! So read some great tips about what you need to keep in mind when networking by the founder of the famed networking group BNI Ivan Misner in Entrepreneur… continue reading »

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