by chala | Nov 19, 2020 | Marketing, Uncategorised
A business owner I was speaking to this week was bemoaning the lack of new clients due to covid. He had been working like crazy, doing everything his online coaching program told him to do. And here’s why he was getting nowhere and how you can shift things...
by chala | Nov 16, 2020 | podcast, Polish My Pitch
In today’s episode, I met David Russell and polished his elevator pitch. Wow, his pitch was almost perfect. I had a few minor tweaks to offer. When I pressed him for a little more information about his prospect’s field, I found out he specializes in the IT industry....
by chala | Nov 13, 2020 | Marketing
A new research by brand agency MBLM revealed how people fell more in love with certain brands after covid. The study was called the Brand Intimacy Covid Study. Why should we give a rip? Because apparently people are willing to pay 20% more for a brand that has a...
by chala | Nov 8, 2020 | podcast, Polish My Pitch
Join me today as we welcome Elizabeth Bachman back for a deep dive of her business. She helps high-level women in tech, who have a seat at the table, but still aren’t being heard. And thus they watch the promotions go to younger, flashier people. What she does...
by chala | Nov 5, 2020 | Small business growth
I never thought I would ever say this in my life but a phone call I got yesterday changed my mind about calling prospects you don’t have a basic relationship with (ie. they recognize your name when you tell them who you are). Here’s what you can learn from...
