by chala | Sep 11, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Part of my recent strategy that’s been responsible for doubling my small business revenue in half a year has been having coffee dates with potential leads. This has been working so well for me that I thought I’d make a list of the things that DON’T...
by chala | Sep 5, 2013 | Just in case
What does marketing your darling small business have to do with the book series that has sold over 70 million copies worldwide and set the record as the fastest-selling paperback of all time, surpassing the Harry Potter series? If you’re a savvy marketer, a lot....
by chala | Aug 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Come on, fess up–did this email headline get your interest? Well, hopefully if you’re reading this it did. I’m also guessing that you’re a fairly busy person, drowning in emails. In the sea of emails, you might be asking yourself “what...
by chala | Aug 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article...
by chala | Aug 22, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’ve been conference coaching for the past 2 days at a conference with 3000 attendees. This is where I, along with a team of other coaches do one on one coaching in 15 minute segments. Here’s the kicker: the sentiment I heard from most small businesses I...
