by chala | Feb 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m not American nor am I a sports fan but I’m a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don’t know if you were aware of the pr crisis that Beyoncé faced when it was found out that she...
by chala | Jan 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to...
by chala | Jan 24, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what he’ll...
by chala | Jan 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking along the same lines. Here are some compelling reasons to...
by chala | Jan 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Along with the rest of North America, my husband and I sat captivated by Oprah’s interview with the man who’d defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand...
