by Chala | Oct 20, 2022 | Marketing, Small business growth
A 2022 McKinsey research shows that a quarter of companies don’t grow. In fact, one research found that only a tenth of S&P 500 companies grew over GDP for a period of 30 years! All the research has suggested that growth actually is a Decision. It’s...
by Chala | Oct 15, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business...
by Chala | Oct 13, 2022 | Marketing
A 2017 UC Berkeley study showed that people’s decisions (including purchasing) were disproportionately swayed by improbable but decidedly negative events. This outweighing of negative consequences when making judgements is something marketers have long been...
by Chala | Oct 8, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Brett Hill With the world getting noisier, how do you find your voice? For Brett Hill, Mindful Communications Coach of the Language of Mindfulness, the answer is to remain silent. Brett teaches people the power of listening, and how...
by Chala | Oct 6, 2022 | Marketing
89% of sales meetings fail according to Forrester research. Having lorded over such meetings as a buyer of services for 18 years and having helped clients actually close these meetings for the past decade, here are some important things to consider before your next...
