by Chala | Nov 17, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Wade Galt It was wonderful meeting with Wade Galt, the creator of the 3-Day Weekend Club that aspires to help more entrepreneurs gain a 3-Day Weekend/4-Day Work Week lifestyle. Wade understands the tenuous balance between financial...
by Chala | Nov 10, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Jim Barnish This episode with Jim Barnish, Jr. got really naked, with him admitting that his biggest and costliest marketing mistake was in fact…himself. The Founding Managing Partner of value creation firm, Orchid Black, says that...
by Chala | Oct 20, 2022 | Marketing, Small business growth
A 2022 McKinsey research shows that a quarter of companies don’t grow. In fact, one research found that only a tenth of S&P 500 companies grew over GDP for a period of 30 years! All the research has suggested that growth actually is a Decision. It’s...
by Chala | Oct 15, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business...
by Chala | Oct 13, 2022 | Marketing
A 2017 UC Berkeley study showed that people’s decisions (including purchasing) were disproportionately swayed by improbable but decidedly negative events. This outweighing of negative consequences when making judgements is something marketers have long been...
