by Chala | Oct 13, 2022 | Marketing
A 2017 UC Berkeley study showed that people’s decisions (including purchasing) were disproportionately swayed by improbable but decidedly negative events. This outweighing of negative consequences when making judgements is something marketers have long been...
by Chala | Oct 8, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Brett Hill With the world getting noisier, how do you find your voice? For Brett Hill, Mindful Communications Coach of the Language of Mindfulness, the answer is to remain silent. Brett teaches people the power of listening, and how...
by Chala | Oct 6, 2022 | Marketing
89% of sales meetings fail according to Forrester research. Having lorded over such meetings as a buyer of services for 18 years and having helped clients actually close these meetings for the past decade, here are some important things to consider before your next...
by Chala | Oct 1, 2022 | Naked Marketing, podcast, Videos
Naked Marketing Podcast with Guest, Stevie Dawn Carter Meet my sister from another mother, Dr. Stevie Dawn Carter, who earned her Ph.D. in Leadership and is the CEO of Stevie Dawn Inspires, LLC. Stevie helps business executives become the best leaders they can be by...
by Chala | Sep 28, 2022 | Marketing
How do you get into fickle Google’s black heart (for those of you who have a love-hate relationship with Google, that is!)? How do you become a favourite searched business owner or business? Well, it all starts and ends with one thing: Becoming a Topic Expert....