by Chala | Apr 28, 2022 | Small business growth
As a purchaser of services for 18 years working for sexy brands like Pepsi, Pizza-Hut, Frito-Lay and Smirnoff, I can honestly say that I’ve heard a lot of stupid questions. But my insider info actually comes from a much more recent source: the buyers I work with...
by Chala | Apr 13, 2022 | Marketing
After my most recent testimonial interview with a client, I started to think about what is different amongst the people who hire me and succeed vs those who don’t. If you’re also interested in business growth, you might want to take a look at the list...
by Chala | Apr 8, 2022 | Marketing
Most of my clients go one of two ways about creating newsletters, blogs or videos: They outsource or stay silent. Either way is not optimal since outsourcing it often turns into a generic soup of mishmash that blends in with what everyone else is saying in the market....
by Chala | Mar 29, 2022 | Marketing
Do you know that most small businesses I meet are referral based? In fact, a research by thinkimpact.com reveals that 75% of B2B decision are made based on word-of-mouth recommendations. It’s no wonder that 65% of B2B leads come from referrals. Referrals are...
by Chala | Mar 24, 2022 | Marketing
Thanks to the war and the post-pandemic inflation, price increases are affecting every facet of our lives and businesses. When you are selling a product, it’s easier to price it. After all, there’s your cost of product, then transportation, then packaging...
