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How To Persuade In Business
Persuasion isn't just the title of my favourite Jane Austen movie (first a novel of course!). It's something you need to use when speaking to anyone from your employees to prospects to even your kids! As a professional marketer, I've delved deep into the topic. I...
Marketing Mistake 32: Didn’t Know How To Measure ROI
Naked Marketing Podcast with Guest, Scott Greenberg Please help me in welcoming Scott Greenberg, the owner of Andergreen, Inc., who helps franchise business owners expand their brands through targeted marketing and better customer service. Our conversation was a...
Marketing Mistake 31: Discounting Services
Naked Marketing Podcast with Guest, Lisa Wise I am excited to speak with this week’s guest, Lisa Wise, who is the CEO and Founder of Flock, a missions-based non-profit property management company based in Washington, DC. The concept of her company is unique – with...
The New Normal of Conferencing
Nothing is the same in business post-covid. Why should conferences remain the same? And so it was that I spoke at my first large conference with thousands of attendees a few weeks ago. Here's what you can expect at your next conference or big event: Travel More...
Marketing Mistake 30: Confusing Marketing And Sales Processes
Naked Marketing Podcast with Guest, Nathan Zadworny I had the pleasure to speak with Nathan Zadworny, who offers marketing consulting services for small to medium-sized businesses that want to optimize their internal processes.This episode hits the ground running...
Request For Proposal Winning Secrets
I had the pleasure of teaching an RFP training at last week's WBENC conference. To prepare, I dug deep into what I knew as a former purchaser of services at Pepsi-Cola, Pizza Hut, Frito-Lay for 18 years, and I looked up some recent research about how to win at...
Marketing Mistake 29: Trusted Agency Too Much
Naked Marketing Podcast with Guest, Henning Schwinum Please join us in welcoming Henning Schwinum, co-founder and managing partner of Vendux, a sales leadership company that “matches” growth-minded SMBs to fractional sales leaders. Agnostic to any specific...
Marketing Mistake 28: Switching Strategies Too Often
Naked Marketing Podcast with Guest, Jamil Hasan Please join us in welcoming Jamil Hasan, who is also known as the Crypto Hipster, who believes that marketing is all about teasing out a person’s thought leadership. From being a corporate technology and finance...
Maybe It’s Not Your Messaging
Ever wonder why you have no or low marketing ROI? Maybe it's not because your message is bad. Even though messaging is the most critical part of a marketing strategy, plenty else could be going wrong for you. Here are a few things that might be happening......
Marketing Mistake 27: Thinking Everyone Understands What You’re Selling
Naked Marketing Podcast with Guest, Nicholas Mitsakos In this episode, we meet Nicholas Mitsakos, a serial entrepreneur and successful venture capitalist in Silicon Valley. As we begin with what is important in marketing, Nicholas discusses the need to...
Marketing Mistake 26: Not Paying For Marketing Expert Help
Naked Marketing Podcast with Guest, Tristan Pelloux Join me as I welcome Tristan Pelloux, Strategy Consultant and Founder of Fintech Review. On today’s episode of the Naked Marketing podcast where we get honest about marketing, Tristan describes how he went...
The Cost Of Not Listening
Listening seems like the most logical thing to do in business, doesn't it? Yet everyday, I see the heavy cost that businesses pay for not listening. I see it in the news, in my practice and all around me. Here is my breakout on where you, the business owner need to...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
