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The Cost Of Not Listening
Listening seems like the most logical thing to do in business, doesn't it? Yet everyday, I see the heavy cost that businesses pay for not listening. I see it in the news, in my practice and all around me. Here is my breakout on where you, the business owner need to...
Salesperson Loneliness Is Killing Your Sales (Research)
With the onslaught of the Covid phenomenon, suicide, mental illness, divorce and depression rates have all gone up. Sadly, salespeople aren't immune to this. A new study conducted by Dr. Good says that salespeople are actually lonely and it's costing you, the...
4 Stupid Questions To Ask a Buyer
As a purchaser of services for 18 years working for sexy brands like Pepsi, Pizza-Hut, Frito-Lay and Smirnoff, I can honestly say that I've heard a lot of stupid questions. But my insider info actually comes from a much more recent source: the buyers I work with...
5 Common Traits of Clients Who Crush It
After my most recent testimonial interview with a client, I started to think about what is different amongst the people who hire me and succeed vs those who don't. If you're also interested in business growth, you might want to take a look at the list yourself......
The Art of Stealing (Curating) Content
Most of my clients go one of two ways about creating newsletters, blogs or videos: They outsource or stay silent. Either way is not optimal since outsourcing it often turns into a generic soup of mishmash that blends in with what everyone else is saying in the...
Why Referral Based Businesses Are Weaker
Do you know that most small businesses I meet are referral based? In fact, a research by thinkimpact.com reveals that 75% of B2B decision are made based on word-of-mouth recommendations. It's no wonder that 65% of B2B leads come from referrals. Referrals are...
How To Know If Your Price Is Right
Thanks to the war and the post-pandemic inflation, price increases are affecting every facet of our lives and businesses. When you are selling a product, it's easier to price it. After all, there's your cost of product, then transportation, then packaging and your...
Tired B2B Marketing
Are you ready to go from tired to inspired marketing that actually gets you a big ROI? Statistics say that the cost of acquiring a new client has gone up by 50% (paid and organic included) in 5 years! (source: Profitwell.com) The main reason for that is that it's...
Women’s Day Entrepreneur Advice
Happy International Women's Day. Weirdly started by the Socialist Party of America in 1911 (!) and then adopted by the UN in 1977, this is a day to celebrate and recognize women all over the world. In doing my part of the said celebration, I wanted to look up how...
B2B Website Mistakes 2022 Edition
73% of B2B buyers look at the supplier's website before contact. Especially now that most buyers have claimed that in-person purchasing is going to become a thing of the past. Your website has never been more important. What mistakes could be turning off those...
5 PowerPoint Sales Presentation Mistakes You’re Making
This is not a technical article. I'm not going to overwhelm you with details about fonts and functions. Instead, it's about how to use the magic of a PowerPoint presentation during a persuasive sales presentation to your advantage. Simply avoid these 5 mistakes...
6 Super-Niches That Are Exploding in 2022
Thanks to the pandemic, 2021 was called the 'decade-in-a-year'. That's where the world had to compress adapting to new things they'd normally adapt to in 10 years, to doing it in just one. Grandmothers learned to Zoom. Babies joined online kindergarten. It was a...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
