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Marketing Mistake 80: Not Delegating Responsibilities and Asking for Help
Naked Marketing Podcast with Guest, Kelly Gratz Kelly Gratz, the CEO of g2o, is a firm believer in keeping up with the times. As the head of a growth strategy company, she knows all too well how important it is for companies to grow, engage, innovate, and...
Marketing Mistake 79: Paying for PR for a Book Launch with Zero ROI
Naked Marketing Podcast with Guest, Aaron Smith Aaron Smith, PhD helps business executives and HR professionals optimize their talents further by designing learning strategies that can be applied to their organizations. Aaron believes in learning smarter through...
Speaking Less Sells More
Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here's how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson). But...
Marketing Mistake 78: Leave Behind Brochure Was Too Long
Naked Marketing Podcast with Guest, Craig Neal Craig Neal is a force to be reckoned with and with good reason. The organizational development coach has spent over two decades helping leaders improve their collective performance and continues to be one of the more...
Marketing Mistake 77: Changed Referral Based Marketing Strategy and Lost the Business
Naked Marketing Podcast with Guest, Robert White Robert White, owner and founder of Extraordinary People, has been an entrepreneur since he was 12 and has made his fortune helping other entrepreneurs find and maintain their customers. As a trusted executive coach,...
Targeting Mistakes
Every business that's launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won't know who to market to, who to hang out with, who to invest in, whose pain to...
3 Ways To Minimize Sales Objections
When selling a high ticket offer to B2B buyers, it's natural to expect them to have objections. Luckily, stats show that if you satisfy their questions, close rates go up to 64% (source: Webstrategies.com). This begs the question: are there tactics and strategies...
Marketing Mistake 76: Didn’t Produce Content Because Was Scared Of Rejection
Naked Marketing Podcast with Guest, Jerry Macnamara Jerry Macnamera is the founder of Proven Chaos, which aims to help CEOs have fun while creating a compelling company that constantly outperforms. Jerry says that many C-level executives often forget that managing...
Marketing Mistake 75: Never Asked People To Be On My List
Naked Marketing Podcast with Guest, JJ DiGeronimo Award-winning author and national keynote speaker, JJ DiGeronimo, gets naked with her marketing mistake. After having spent 20 years in the corporate world in the tech industry, JJ wanted to expand her reach and...
Marketing Mistake 74: Not Exposing Self, Hiding Behind Brand
Naked Marketing Podcast with Guest, Tom Bailey Tom Bailey launched Succeed Through Speaking with just one goal: To improve people’s communication skills. Tom says that he used to hide behind his brands all the time, so much so that none of his customers even knew...
79% of Revenue Champs Do Personalized Marketing
Creating your own running shoe or using skin matching to find your exact shade of makeup? Personalized marketing isn't just for the B2C world anymore. It has always been in the B2B world but it has suddenly become even more important in 2023 with the availability...
3 Signs Your Messaging Isn’t Working
Your messaging is everything from the copy on your website to what comes out of your mouth when prospects ask you for your elevator pitch. But is it any good? Here a some signs that it may not be working and why. It Doesn't Convert Month after month you go from...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
