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Swag That Sells
I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a recent...
Marketing Mistake 84: Not Committing To a Specific Niche
Naked Marketing Podcast with Guest, Scott Anderson Scott Anderson is a professional business coach, serial entrepreneur, and owner of Double Dare Coaching – a unique coaching business that specifically works with high-level executives who are currently suffering from...
Marketing Mistake 83: Pestering My Competitors’ LinkedIn Connections
Naked Marketing Podcast with Guest, Anca Trifan It was such a pleasure to speak with Anca Trifan, the CEO of Tree-fan Events, even though she was recovering from a head cold during the podcast and was still coughing. All the same, she imparted such valuable...
Best Speech Titles That Pack Conference Rooms
How unfair is it that you have the ability to sky rocket your business success by public speaking, and yet 75% of the population are afraid to do just that. If you're one of the few that have overcome your speaking reluctance to grow your business as I have, here are...
Marketing Mistake 82: Spending Too Much Time Figuring it Out Myself
Naked Marketing Podcast with Guest, Pete Mohr Pete Mohr of Simplifying Entrepreneurship understands how difficult setting up a successful business can be. Often, business owners know what they want to provide their target market but don’t know how to do it effectively...
Marketing Mistake 81: Not Spending Money on Marketing or Your Website
Naked Marketing Podcast with Guest, Marcia Zaruba-O’Connor It’s incredibly exciting to speak with a fellow female entrepreneur – and Marcia Zaruba-O’Connor is no exception. The President and CEO of The O’Connor Group helps small to medium-sized companies build a solid...
Marketing Mistake 80: Not Delegating Responsibilities and Asking for Help
Naked Marketing Podcast with Guest, Kelly Gratz Kelly Gratz, the CEO of g2o, is a firm believer in keeping up with the times. As the head of a growth strategy company, she knows all too well how important it is for companies to grow, engage, innovate, and streamline...
Marketing Mistake 79: Paying for PR for a Book Launch with Zero ROI
Naked Marketing Podcast with Guest, Aaron Smith Aaron Smith, PhD helps business executives and HR professionals optimize their talents further by designing learning strategies that can be applied to their organizations. Aaron believes in learning smarter through...
Speaking Less Sells More
Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here's how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson). But is...
Marketing Mistake 78: Leave Behind Brochure Was Too Long
Naked Marketing Podcast with Guest, Craig Neal Craig Neal is a force to be reckoned with and with good reason. The organizational development coach has spent over two decades helping leaders improve their collective performance and continues to be one of the more...
Marketing Mistake 77: Changed Referral Based Marketing Strategy and Lost the Business
Naked Marketing Podcast with Guest, Robert White Robert White, owner and founder of Extraordinary People, has been an entrepreneur since he was 12 and has made his fortune helping other entrepreneurs find and maintain their customers. As a trusted executive coach,...
Targeting Mistakes
Every business that's launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won't know who to market to, who to hang out with, who to invest in, whose pain to solve...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
