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Make Google Loove (not a typo) You
How do you get into fickle Google's black heart (for those of you who have a love-hate relationship with Google, that is!)? How do you become a favourite searched business owner or business? Well, it all starts and ends with one thing: Becoming a Topic Expert....
Shock and Awe Marketing To Woo A Giant
Account Based Marketing, the art of using big budgets and laser focused targeting (hence my use of the term 'Shock and Awe') has always existed. Now, it's hailed as the number one B2B emerging marketing tactic to land giant new contracts. Here are the steps I take...
Marketing Mistake 43: Not Asking If Anyone Needed My Product I Invented
Naked Marketing Podcast with Guest, Nate Palmer What a treasure it was to meet with fitness trainer Nate Palmer, the self-described fat-loss ninja who helps dads and business owners with their nutrition and wellness so that they feel more energized every day....
Marketing Mistake 42: Leading With What Market Needed Vs. Passion
Naked Marketing Podcast with Guest, Jeff Ton Practicing to become the next Mick Jagger or John Lennon, Jeff Ton went to college with the goal of studying Music. There, his dreams of becoming a rockstar were answered, but not in the way he expected. Jeff fell in...
Marketing Mistake 41: Spent On Keyword Ads Without Proper Target Research
Naked Marketing Podcast with Guest, Steven Hoffman Has there ever been such a bubbly guest as Steven Hoffman, CEO of Founders Space? The moment he came on screen, his energy just radiated from his being, and there was nothing else to do but smile and listen to what...
Marketing Mistake 40: Buying Ad Without Research
Naked Marketing Podcast with Guest, Rob Broadhead What started as a random choice in college for Rob Broadhead blossomed into a passionate decades long career. Rob jokingly signed up for Computer Sciences as his major in university because “why not?” and he had a...
The Number One Business Fail Reason: No Market Need
Did you ever think of why anyone would need a potty golf cart? I'll bet the inventor thought there was a market need for it, am I right? I'm remembering a young interior designer client I had at the start of my business. Her name was Jodie. She had come up with the...
Marketing Mistake 39: FB Ads
Naked Marketing Podcast with Guest, Michael Levitt It was an honor to speak with Michael Levitt, the Chief Burnout Officer of Breakfast Leadership. Michael helps organizations of different industries work through and resolve burnout to improve productivity,...
Pocketful of Leads And No Time To Follow Up?
A lot of my clients are suffering from this fate. Through years of networking and word-of-mouth, they've racked up plenty of leads but they are leaving money on the table because they're too time-starved to call them back. After all, the old saying goes that...
Marketing Mistake 38: Paying for Funnel Type of Programs
Naked Marketing Podcast with Guest, Rennie Gabriel It was such a pleasure speaking with Rennie Gabriel in this podcast episode! Rennie is a successful serial entrepreneur and Founder of Wealth at Any Income, a consulting group that helps executives make better...
Marketing Mistake 37: Reaching Out To Too Many People
Naked Marketing Podcast with Guest, Shawn Channell We hit the ground running in today’s podcast with our guest, Shawn Channell, the Founder and CEO of Just Launched Training & Consulting. Shawn immediately explains the value of niche marketing and his initial...
Marketing Mistake 36: Lack Of A Target Market
Naked Marketing Podcast with Guest, Marc Daniels Please help me in welcoming Marc Daniels, CEO of Results BI, a company that helps small- to medium-sized businesses not only create strategies that work but learn how to execute them effectively. Marc is the perfect...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
