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3 Fears To Tap Into In Your Marketing
A 2017 UC Berkeley study showed that people's decisions (including purchasing) were disproportionately swayed by improbable but decidedly negative events. This outweighing of negative consequences when making judgements is something marketers have long been using...
Marketing Mistake 45: Listening To Other People’s Advice Too Much
Naked Marketing Podcast with Guest, Brett Hill With the world getting noisier, how do you find your voice? For Brett Hill, Mindful Communications Coach of the Language of Mindfulness, the answer is to remain silent. Brett teaches people the power of listening, and...
How To Prep For A Sales Meeting
89% of sales meetings fail according to Forrester research. Having lorded over such meetings as a buyer of services for 18 years and having helped clients actually close these meetings for the past decade, here are some important things to consider before your next...
Marketing Mistake 44: Comparinoia, Fear Of Missing Out
Naked Marketing Podcast with Guest, Stevie Dawn Carter Meet my sister from another mother, Dr. Stevie Dawn Carter, who earned her Ph.D. in Leadership and is the CEO of Stevie Dawn Inspires, LLC. Stevie helps business executives become the best leaders they can be...
Make Google Loove (not a typo) You
How do you get into fickle Google's black heart (for those of you who have a love-hate relationship with Google, that is!)? How do you become a favourite searched business owner or business? Well, it all starts and ends with one thing: Becoming a Topic Expert....
Shock and Awe Marketing To Woo A Giant
Account Based Marketing, the art of using big budgets and laser focused targeting (hence my use of the term 'Shock and Awe') has always existed. Now, it's hailed as the number one B2B emerging marketing tactic to land giant new contracts. Here are the steps I take...
Marketing Mistake 43: Not Asking If Anyone Needed My Product I Invented
Naked Marketing Podcast with Guest, Nate Palmer What a treasure it was to meet with fitness trainer Nate Palmer, the self-described fat-loss ninja who helps dads and business owners with their nutrition and wellness so that they feel more energized every day....
Marketing Mistake 42: Leading With What Market Needed Vs. Passion
Naked Marketing Podcast with Guest, Jeff Ton Practicing to become the next Mick Jagger or John Lennon, Jeff Ton went to college with the goal of studying Music. There, his dreams of becoming a rockstar were answered, but not in the way he expected. Jeff fell in...
Marketing Mistake 41: Spent On Keyword Ads Without Proper Target Research
Naked Marketing Podcast with Guest, Steven Hoffman Has there ever been such a bubbly guest as Steven Hoffman, CEO of Founders Space? The moment he came on screen, his energy just radiated from his being, and there was nothing else to do but smile and listen to what...
Marketing Mistake 40: Buying Ad Without Research
Naked Marketing Podcast with Guest, Rob Broadhead What started as a random choice in college for Rob Broadhead blossomed into a passionate decades long career. Rob jokingly signed up for Computer Sciences as his major in university because “why not?” and he had a...
The Number One Business Fail Reason: No Market Need
Did you ever think of why anyone would need a potty golf cart? I'll bet the inventor thought there was a market need for it, am I right? I'm remembering a young interior designer client I had at the start of my business. Her name was Jodie. She had come up with the...
Marketing Mistake 39: FB Ads
Naked Marketing Podcast with Guest, Michael Levitt It was an honor to speak with Michael Levitt, the Chief Burnout Officer of Breakfast Leadership. Michael helps organizations of different industries work through and resolve burnout to improve productivity,...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
