by Chala | Aug 21, 2023 | Marketing
I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a recent...
by Chala | Jul 27, 2023 | Marketing
How unfair is it that you have the ability to sky rocket your business success by public speaking, and yet 75% of the population are afraid to do just that. If you’re one of the few that have overcome your speaking reluctance to grow your business as I have,...
by Chala | Jun 29, 2023 | Marketing
Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here’s how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson)....
by Chala | Jun 22, 2023 | Marketing
Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose...
by Chala | Jun 15, 2023 | Marketing
When selling a high ticket offer to B2B buyers, it’s natural to expect them to have objections. Luckily, stats show that if you satisfy their questions, close rates go up to 64% (source: Webstrategies.com). This begs the question: are there tactics and...
by Chala | Jun 1, 2023 | Marketing
Creating your own running shoe or using skin matching to find your exact shade of makeup? Personalized marketing isn’t just for the B2C world anymore. It has always been in the B2B world but it has suddenly become even more important in 2023 with the...
