by chala | Dec 18, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
My husband is out shopping with our 3-year-old as I work today. I have no doubt that he’s shopping for me. Here are 3 free and wonderful gifts you can give for the holidays or at any time. Not to be like a cheesy commercial but these gifts that are mentioned in...
by chala | Dec 14, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It...
by chala | Dec 13, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
This week I was finally going to be face to face with a client of 2 years. As a small business coach who mostly works with clients by phone, I’d never met him. With great excitement, I gave him the gift I’d had prepared especially by a new gift...
by chala | Dec 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why...
by chala | Dec 11, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
by chala | Dec 10, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors’ new stuff and learn cutting edge new things about my industry. Now that I own my small business, it is a well thought out and long-planned major client...
