by chala | Jan 7, 2020 | podcast, Polish My Pitch
Hailey’s main differentiator in her eyes was the fact that she offered her clients 3 services in one stop. Instead, I took her into the complete opposite direction by getting her to focus on just one thing that she did. When we tell a prospect that we are experts in...
by chala | Dec 31, 2019 | podcast, Polish My Pitch
Ipek is a friend and also happens to have the same name as my beloved sister so it was so much fun Polishing her Pitch. Being a keen businesswoman, she knew her stuff cold. She knew who her target was and the features of the product that she’s selling. However, what...
by chala | Dec 24, 2019 | podcast, Polish My Pitch
Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist nichingher down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a...
by chala | Dec 17, 2019 | podcast, Polish My Pitch
Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing “I...
by chala | Dec 10, 2019 | podcast, Polish My Pitch
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really...
by chala | Dec 3, 2019 | podcast, Polish My Pitch
Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the...
