Like many of the health coaches I’ve had on the show, Tim began his pitch by talking about his story. There is nothing inherently wrong with starting your elevator pitch that way except people truly are more interested in themselves than in anyone else, no matter...

Natalie is actually the talented photographer who took the picture on my Polish My Pitch Podcast artwork. (Thank you, my friend!) It takes a lot of photoshop, talent and filters to make me look like that people! Natalie is also in competition with thousands of...

Terry's, from Evolutionary Healer, Elevator Pitch started off a tad long. It could have been the podcast setting but I’m fairly sure he wouldn’t have introduced himself in that way if we were meeting at a networking meeting. The length of your pitch is almost as...

I love my friend Veronica because she got me into volunteering at a men’s prison. She told me all about how much she gets out of teaching in that environment and how knowledge-hungry her students are in that setting. Having volunteered to teach a course called “Be...

Leslie works in the very competitive world of promotional products. When I spoke at their industry conference a few years back, the singular complaint from my audience was that they were embarrassed to say that they worked in the promotional products industry. Can...

I loved this episode of Polish My Pitch with Diana because we got to talk about the hairy, ugly problem of niching based on cost savings. I’m a little bit against positioning a business (and therefore their Elevator Pitch) on cost savings for several reasons. The...

Ellie (Elvan) was my first friend in Toronto. Since then she has become one of the hottest, busiest realtors in the Turkish community. As I was expecting, Ellie’s initial elevator pitch was talking about her list of different target groups and her list of different...

Daniel is a very successful, sharp cookie already. I’ve respected and admired his growth for years. But even he appreciated a fresh perspective on his Elevator Pitch. His go-to pitch was around helping CEOs scale their business. I tried to force his hand to niche...

Dr. Mandeep, a chiropractor (DC) and functional medicine specialist by training had had huge success in her multitude of businesses for decades. Yet when we talked about who she could target as an industry or a self-gathered group of people, she literally said “I’d...

I loved how good a student Natalee was. She had carefully watched my previous podcasts and had changed her pitch accordingly, choosing specific target groups that self-gathered and a pain point that they had in common. She thought that the inability to order small...

Aviva’s in one of those Elevator-Pitch-phobic-professions. The ones that send people fleeing in the other direction if the pitch isn’t delivered right. The reason is that there simply is a glut of insurance advisors in the market and none of them are...

Elaine actually started the ball rolling on us hiring a gaming addiction therapist for my 10-year-old, so I wanted to get her Pitch right. I spent the majority of the time with Elaine trying to understand the most likely pain scenario for a family facing this kind...