Brand – Page 3 – Marketing Strategy for B2B Companies

Marketing Strategies for the Future

chala March 15, 2013 Brand, Business, Customer, Disney's Fastpass, Marketing, Marketing and Advertising, Marketing strategy, small business growth, small business marketing, Starbucks

As a brand marketing coach for small businesses, my number one job is to drag my clients out of the past perception of what marketing was into the future. I’m even writing a book about it called “Gentle Marketing”. It’s all about attraction, gratitude and giving without expecting anything in return. Here are some other… continue reading »

Building Your Brand on Twitter

chala March 12, 2013 Brand, branding, Business, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Online Communities, small business growth, small business marketing, Social network, tweet, Twitter, YouTube

As a brand marketing coach, I am always interested in learning new ways to use my brand to enhance my presence on any client touch point. One such touch point is Twitter. Are you doing these things (some of them are admittedly no-brainers) to enhance and build your brand on this marketing vehicle? 1. Use your… continue reading »

5 Secret Thoughts Of Entrepreneurs

chala March 7, 2013 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, Small business, small business growth, small business marketing, Twitter

As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts reside. Luckily very few people I’ve met are mind readers because some of those secret thoughts are pretty bad. Here’s a lighter look… continue reading »

The New Rules for Marketing

chala March 4, 2013 Brand, branding, Business, Business plan, Buyer, Communication, Consulting, Consumer, Internet marketing, Management, market, Marketing, Marketing and Advertising, small business growth, small business marketing, USMLE Step 1

I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and how to effectively get your message out to your customers. Here… continue reading »

Branding Lessons from the Oscars

chala February 21, 2013 Academy Award, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Hathaway, Hollywood, Management, Oscar, Russians Are Coming, Small business, small business marketing

I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are some great lessons: 1. You’re never too… continue reading »

Should You Be Anti-Valentine's?

chala February 14, 2013 Brand, branding, Business, Coaching, Communication, Consulting, Entrepreneur, God, Johnny Depp, Marketing, Paris, Social media, Valentine, Valentine Day

It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to literally throw up like my 3 year old did last night at daycare (yes, he’s got another bug!)…. continue reading »

Can Lance Armstrong Rebuild His Brand?

chala January 18, 2013 Armstrong, Atlanta, Brand, Joey Reiman, Lance Armstrong, Lancelot, Oprah, small business brand consultant, small business consulting, The Oprah Winfrey Show

Along with the rest of North America, my husband and I sat captivated by Oprah‘s interview with the man who’d defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand marketing expert myself, I was intrigued by this article…. continue reading »

Is Your Personality Attracting Customers?

chala January 16, 2013 Brand, Chala, Eminem, Facebook, Human voice, LinkedIn, marketing consultant, Small business, small business consulting, small business marketing consulting, Twitter

“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t think I had “corporate maturity”. … continue reading »

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