Is Your Web Presence Getting You More Customers?

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You think you’re a hot shot online? Think again, in Abigail Tracy ‘s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small businesses underestimated the opportunity they have to build relationships with customers via the… continue reading »

How to Engage Customers on a Dime

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One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free… continue reading »

Are You An Askhole?

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I loved this title and article by Erika Napoletano  in Entrepreneur Magazine because these 3 things happen to me regularly and I myself was guilty of them at one point or another. Take a read to see if you’re also an Askhole (someone who asks inappropriate things of your business networks) Can I buy you a… continue reading »

Abercrombie &Fitch CEO – Brilliant or Bastard?

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In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for.  Here’s what he said: “Candidly we go after the cool kids.  A lot of people don’t belong (in our clothes) and they can’t belong. Are we exclusionary? Absolutely.  Those companies that are trying to… continue reading »

Do Customers Love You? 5 Questions to Ask

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Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life with. How about you? Answer these questions to see if your customers are… continue reading »

Poking my eyes out

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Have you ever wanted to poke your own eyes out during someone’s speech? Last night I attended a professional association meeting where I was asked to stay for the presentation since I’ll be speaking there myself this year. The talk was given by a sales rep for a hardware company. The speaker was a very… continue reading »

5 Secret Thoughts Of Entrepreneurs

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As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts reside. Luckily very few people I’ve met are mind readers because some of those secret thoughts are pretty bad.  Here’s a lighter look… continue reading »

Branding Lessons from the Oscars

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I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are some great lessons: 1. You’re never too… continue reading »

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