Business and Economy – Page 2 – Marketing Strategy for B2B Companies

Is Your Web Presence Getting You More Customers?

chala September 16, 2013 branding, Business, Business and Economy, Coaching, Communication, Consulting, Consumer, Decision making, Digital footprint, Entrepreneur, Marketing, Small business, small business growth, small business marketing, Social media, Web presence, Web.com

You think you’re a hot shot online? Think again, in Abigail Tracy ‘s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small businesses underestimated the opportunity they have to build relationships with customers via the… continue reading »

How to Engage Customers on a Dime

chala August 27, 2013 Advertising, branding, Business, Business and Economy, Chala, Coaching, Communication, Consulting, Earned media, Entrepreneur, Facebook, LinkedIn, Marketing, Small business, small business marketing, Social media, Twitter

One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your customers on a dime and Jim Joseph in his article in Entrepreneur Magazine agrees with me. Here are some great cheap or free… continue reading »

Are You An Askhole?

chala July 23, 2013 branding, Business, Business and Economy, Chala, Coaching, Communication, Consulting, Entrepreneur, Erika Napoletano, People, Question, Relationships, Small business, small business growth, small business marketing, Small Favor

I loved this title and article by Erika Napoletano in Entrepreneur Magazine because these 3 things happen to me regularly and I myself was guilty of them at one point or another. Take a read to see if you’re also an Askhole (someone who asks inappropriate things of your business networks) Can I buy you a… continue reading »

Abercrombie &Fitch CEO – Brilliant or Bastard?

chala May 17, 2013 Abercrombie, Abercrombie & Fitch, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, Mike Jeffries, Nobel Peace Prize, small business growth, small business marketing, Twitter, United States

In recent news, outraged critics have been blasting Abercrombie &Fitch CEO Mike Jeffries’ comments about what the A&F brand stands for. Here’s what he said: “Candidly we go after the cool kids. A lot of people don’t belong (in our clothes) and they can’t belong. Are we exclusionary? Absolutely. Those companies that are trying to… continue reading »

Do Customers Love You? 5 Questions to Ask

chala March 25, 2013 Brand, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Consumer, Customer, Entrepreneur, Facebook, Facebook features, LinkedIn, Marketing, Online community, small business growth, small business marketing, Twitter

Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life with. How about you? Answer these questions to see if your customers are… continue reading »

Poking my eyes out

chala March 13, 2013 Audience, branding, Business, Business and Economy, Chala, Chiropractic, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Public Speaking, Sales, Sales pitch, Small business, small business growth, small business marketing, Twitter

Have you ever wanted to poke your own eyes out during someone’s speech? Last night I attended a professional association meeting where I was asked to stay for the presentation since I’ll be speaking there myself this year. The talk was given by a sales rep for a hardware company. The speaker was a very… continue reading »

5 Secret Thoughts Of Entrepreneurs

chala March 7, 2013 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Marketing, Small business, small business growth, small business marketing, Twitter

As a small business marketing coach, I know and live my entrepreneur clients’ thoughts intimately. If life were like a cartoon, we’d have thought bubbles over our heads where our secret thoughts reside. Luckily very few people I’ve met are mind readers because some of those secret thoughts are pretty bad. Here’s a lighter look… continue reading »

Branding Lessons from the Oscars

chala February 21, 2013 Academy Award, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Entrepreneur, Hathaway, Hollywood, Management, Oscar, Russians Are Coming, Small business, small business marketing

I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are some great lessons: 1. You’re never too… continue reading »

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