Business and Economy – Page 3 – Marketing Strategy for B2B Companies

5 Ways to Prepare for Next Year

chala January 3, 2013 Brand, branding, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Desk, Entrepreneur, Facebook, Facebook features, Holidays, LinkedIn, New Year, new years resolution, Small business, small business growth, small business marketing, Top 40

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as you’re back to work: 1…. continue reading »

Collaboration Stagnation

chala November 12, 2012 Brand, Business, Business and Economy, Chala, Coaching, Collaboration, Communication, Consulting, Entrepreneur, Facebook, George Clooney, Howard Stern, Joint venture, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Twitter

We live in the age of collaboration. All around us, silos are becoming extinct and joint ventures have emerged as the new marketing tool to fill our practices. For most of us, it’s still a new experience to marry another business—whether for the duration of a co-promotion, an event or even a longer term joint… continue reading »

How to Get Your Loved Ones to Love Your Business

chala October 31, 2012 branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Family, Health, Mental Health, Small business, small business growth, small business marketing, Your Business (TV series)

My loved ones are amazing. It’s only been a year since I launched my coaching practice full time. My family is so supportive that my retired parents are paying for part of my own coach’s hefty fee. My dreamboat hubby is willing to do the heavy financial lifting even though our income has been reduced and our… continue reading »

Are you doing the right things?

chala October 2, 2012 Advertising and Marketing, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Marketing, Promotional merchandise, Return on investment, Small business, small business growth, small business marketing, Stress ball, Trade fair

As small business owners, we need to constantly be doing the right things to be selling and marketing to get new clients each moment of every day. At least that’s how it feels to me. Every activity or event that I participate in needs to have a quantifiable return on investment (ROI) and bring me one… continue reading »

Shock yourself—make a decision

chala September 26, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Consulting, Customer, Decision making, Entrepreneur, Facebook, LinkedIn, Marketing, Napoleon Hill, Sales, Small business, small business growth, small business marketing, Target market, Toronto, Twitter

A liability One of the biggest liabilities of a small business owner is his or her inability to make quick and effective decisions. In large corporations, unless you’re top management, this is less of a problem because there’s always someone else who’s got more authority than you. So if there’s a decision it’s usually not… continue reading »

7 Things Your Customers Want Most

chala September 25, 2012 7 Things, branding, Business, Business and Economy, Business plan, Chala, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Online Communities, Small business, small business growth, small business marketing, Social Networking, Toronto, Twitter

It’s hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all though, once they’ve bitten… continue reading »

Marketing Plan for Existing Clients

chala September 21, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Marketing plan, Referral marketing, Small business, small business growth, small business marketing, Social media, Toronto, Twitter

I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday–that my existing clients are a very viable source of incremental income and… continue reading »

A Quick Guide to Making Your Brand's Story More Compelling

chala September 20, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Small business, small business growth, small business marketing, Social media, Twitter

I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it’s to serve or to protect, to entertain or to teach–there’s a BIG why at the core of… continue reading »

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