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Tag: buyers

Why B2B Buying Takes Longer Now

Chala

During my last speech, I mentioned that corporate buying deals were taking longer after the pandemic. An audience member asked why so I dug deep for some research about this. It turns out that more than half of B2B execs report an increased timeline. Here it is…read it and weep.. Taking More Time 60% of… continue reading »

How To Stop Buyers From Cancelling Your Meetings

chala

My frustrated new client exploded “Chala, I can’t believe the buyer cancelled another follow up meeting! It took me months to get these guys to give me a chance to do a product demo and now I have to go back to the drawing board to drum up another meeting! Where am I going wrong?”… continue reading »

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