by chala | Jul 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your...
by chala | Jun 26, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
“If You Can’t Explain It Simply, You Don’t Understand It Well Enough” I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can’t simplify...
by chala | Jun 18, 2013 | Inspiration, Just in case, Leadership, Marketing, Small business growth
Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would care if I disappeared and how long it would take for them to...
by chala | Jun 12, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A lot of small businesses are pouring dollars into campaigns to win the hearts, minds and wallets of their clients. I’m here to make a bold statement (as I am known to make) that often, they are wasting their money. You Can’t Make People Love You In high...
by chala | Jun 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to make a marketing plan. She went and got a graphic designer to design...
