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4 Body Language Cues You Need to Know When Networking

by chala | Jul 11, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Networking shmetworking. You need strong body language everywhere in your business: when you meet suppliers, potential clients. You even need it at weddings and bar mitzvahs for God’s sake! So read some great tips about what you need to keep in mind when...

Does this make me a tease? You be the judge!

by chala | Jul 9, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow?...

Lessons from Paula Deen: How What You Say Can Damage Your Brand

by chala | Jul 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your...

How would you explain what you do to a 4-year old?

by chala | Jun 26, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

“If You Can’t Explain It Simply, You Don’t Understand It Well Enough” I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can’t simplify...

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

by chala | Jun 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon &  Schuster, 2013) He made really compelling cases for why...
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